Music for life
Music escorts ordinary people through their everyday life even unconsciously.
That’s the gist for the Athens State Orchestra’s campaign for the season 2013-2014, an inspired concept of the G Design Studio creative team which has successfully been in charge of designing its entire promotional material (leaflets, posters, banners, website) for three years.
“We merely observed people at work and focused on their hands just performing instinctive gestures; they automatically resembled professional musicians in action!” said the designers, explaining how they came up with this idea which is quite similar to what John Coltrane used to say “You can play a shoelace if you’ re sincere”.
The lens of the camera focuses on movements and expressions of ordinary people who mechanically make music; while in fact these are instant photos of air traffic controllers, dentists, bakers, cooks or school bus drivers, whose freeze-frames, isolated from their monotonous work routine, bring to mind pianists, brilliant violinists, winds performers and, most definitely, conductors. “And since”, adds the designing team, “our hands are the batons and our actions the percussion, let’s just enjoy this relentless orchestration of our personal music”.
