Music for life
Music escorts ordinary people through their everyday life even unconsciously.
That’s the gist for the Athens State Orchestra’s campaign for the season 2013-2014, an inspired concept of the G Design Studio creative team which has successfully been in charge of designing its entire promotional material (leaflets, posters, banners, website) for three years.
“We merely observed people at work and focused on their hands just performing instinctive gestures; they automatically resembled professional musicians in action!” said the designers, explaining how they came up with this idea which is quite similar to what John Coltrane used to say “You can play a shoelace if you’ re sincere”.
The lens of the camera focuses on movements and expressions of ordinary people who mechanically make music; while in fact these are instant photos of air traffic controllers, dentists, bakers, cooks or school bus drivers, whose freeze-frames, isolated from their monotonous work routine, bring to mind pianists, brilliant violinists, winds performers and, most definitely, conductors. “And since”, adds the designing team, “our hands are the batons and our actions the percussion, let’s just enjoy this relentless orchestration of our personal music”.
Welcome
Dear friends,
Welcome to the Athens State Orchestra’s brand new website!
We hope you’ll find it both functional and pleasing to the eye, and we look forward to receiving your feedback!
First off, why not sign up for our bulletin and be the first to hear about our news and plans, as well as the whole range of superb events we stage, from special offers to prize draws, invitations to open rehearsals and so much more.
Of course, the site still has a lot of growing to do, and it won’t be long before visitors can get acquainted with our musicians, explore the 70 years of music history stored in our archive, and view and listen to samples of our work.
The Athens State Orchestra has entered a new era, facing up to one of the most testing times in our long history with outwardness, creativity and quality. We invite you to join us, to get to know us and to support us. In return, we promise we’ll always give you 110%!
Your orchestra
P.S. You can follow us on Facebook and Twitter, too!